CRAFT: COLUMN; Last words on the composition of that D&AD jury

What a great job we’ve all got. A dead, dead good job. We’re better paid than most people (cue moaning from surly young team with sticky-up hair who’ve been in the business six months).

What a great job we’ve all got. A dead, dead good job. We’re better paid

than most people (cue moaning from surly young team with sticky-up hair

who’ve been in the business six months).

We get to travel more than most. We get all kinds of perks like cars and

videos and stuff. Let’s be honest, working in advertising is brilliant.

Big lunches, parties and shagging. Booze, gossip, laughs and fun. Cannes

and Kinsale. Anyway, as we say, we think it’s great.

So when we hear of people getting into a complete tizzy because Mr

‘Hello Matey’ has included a few arty types on the D&AD jury, you’ll

have to excuse us if we find it difficult to get worked up. Just think

about it. Were you really surprised? Really shocked? If you’ve been in

the business more than an hour, you’ll have realised by now that more

often than not, those with the reputations for being wacky and

unpredictable are, invariably, unwacky and very predictable. If you

think about it clearly, you’ll realise that months ago you could have

guessed the type of jury and maybe even some of the names on it. Gilbert

and George, George and Mildred. Bill and Ben. Who cares?

All they’re doing is looking at some advertisements and saying whether

they think they’re nice or not. If they choose yours, fine. If they

choose somebody else’s, fine. Don’t get worked up. Enjoy your job and

enjoy the awards if and when they come along. And if you’re not

convinced, just imagine yourself in this situation.

You’re sitting at a table at this year’s D&AD. There’s a roll on the

drums. (Why do ad folk still throw rolls?)

And then the announcement. ‘And the winner of the D&AD silver for the

best whatever!’ You and your partner rise from the table as the

spotlight hits you. You squeeze your way through the ill-wishers to the

stage for your award. You take it back to the table and bask in the glow

of its silveryness. ‘Congratulations...mwah mwah.’

Then you remember. You’ve spent the past few weeks calling the jury a

bunch of ‘merchants’. What a pickle. What you’d probably do, if you

found yourself in a situation like that, is stick by your principles and

hand the award back. No? You’d keep it? Well, there’s a surprise.

Anyway, this is our opinion and we’ve enjoyed giving it.

Can we take this opportunity to offer all D&AD winners our

congratulations and ask those who think only ad people should be on the

jury to remember one word. Tesco.

Eugene Ruane and Ajab Singh are a creative team at Saatchi and Saatchi


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