Graham Cornthwaite, the renowned photographer, is poised to move into
directing commercials after 30 years in the UK advertising business.
He has just signed up to work with Tony Kaye Films and says he has
already been sent six scripts by interested agencies.
Cornthwaite, 48, has won a host of awards as a stills photographer, most
recently for his work with the NSPCC for Saatchi and Saatchi, Hush
Puppies for Young and Rubicam, and the Health Education Authority for
However, he has only now made the crossover into commercials after being
invited by Kaye to join the company. He and Kaye worked together when
they were both art directors at Collett Dickenson Pearce in the early
Cornthwaite accounted for his late entry into film by saying he had
never thought about making commercials in this country. ‘I never
considered joining a production company until Tony asked me,’ he
Kaye considers that Cornthwaite’s particular style, with its simplistic
approach, is suited to current advertising trends.
‘There is no defined route into commercials directing and I think the
skills he has picked up as a photographer over the past few years have
set him up very well for this move,’ he said.
Cornthwaite recently won a court case against the director, Stak, over
money owed to him (Campaign, 12 January).
He stressed that he does not intend to give up photography, but after
his experience with Stak representing him, he is choosing to represent