CRAFT: Cornthwaite joins forces with Tony Kaye to tackle directing

Graham Cornthwaite, the renowned photographer, is poised to move into directing commercials after 30 years in the UK advertising business.

Graham Cornthwaite, the renowned photographer, is poised to move into

directing commercials after 30 years in the UK advertising business.



He has just signed up to work with Tony Kaye Films and says he has

already been sent six scripts by interested agencies.



Cornthwaite, 48, has won a host of awards as a stills photographer, most

recently for his work with the NSPCC for Saatchi and Saatchi, Hush

Puppies for Young and Rubicam, and the Health Education Authority for

BMP DDB.



However, he has only now made the crossover into commercials after being

invited by Kaye to join the company. He and Kaye worked together when

they were both art directors at Collett Dickenson Pearce in the early

80s.



Cornthwaite accounted for his late entry into film by saying he had

never thought about making commercials in this country. ‘I never

considered joining a production company until Tony asked me,’ he

explained.



Kaye considers that Cornthwaite’s particular style, with its simplistic

approach, is suited to current advertising trends.



‘There is no defined route into commercials directing and I think the

skills he has picked up as a photographer over the past few years have

set him up very well for this move,’ he said.



Cornthwaite recently won a court case against the director, Stak, over

money owed to him (Campaign, 12 January).



He stressed that he does not intend to give up photography, but after

his experience with Stak representing him, he is choosing to represent

himself.



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