CRAFT: PORTFOLIO: BDH Athletico

BBC graphics department alumni are fairly thick on the ground in UK commercials direction. Steve Burrell, John Durrant and Rob Hifle, collectively BDH Athletico, are among the latest to join the fray. They have so far delivered a clutch of punchy, energetic spots for the New Zealand Tourist Board, through Mustoe Merriman Herring Levy, and for the alcoholic water drink, DNA, through Summerfield Wilmot Keane. There are projects in the pipeline for Kellogg’s Frosties (J. Walter Thompson) and Melody Radio (Howell Henry Chaldecott Lury).

BBC graphics department alumni are fairly thick on the ground in UK

commercials direction. Steve Burrell, John Durrant and Rob Hifle,

collectively BDH Athletico, are among the latest to join the fray. They

have so far delivered a clutch of punchy, energetic spots for the New

Zealand Tourist Board, through Mustoe Merriman Herring Levy, and for the

alcoholic water drink, DNA, through Summerfield Wilmot Keane. There are

projects in the pipeline for Kellogg’s Frosties (J. Walter Thompson) and

Melody Radio (Howell Henry Chaldecott Lury).



’The move into advertising was a natural progression,’ says Durrant,

from Athletico’s base in Bristol. ’Our work tends to be ideas-led and we

enjoy working with other creative people, so it’s all going pretty

well.’ He pays tribute to their production company, the Producers, which

has been representing them for commercials since January 1996.



With two graphic designers and an illustrator on the team, their work

tends towards image-based vignettes, though they’re not bound to any

particular style. ’We have a variety of working methods,’ Durrant

explains. ’We’ll use animation, live action, 3D computer effects,

whatever it takes. We understand film techniques, we all draw, and we’re

all Mac-friendly.’



The trio continue to ply their trade in the TV graphics arena, working

extensively for the BBC and Channel 4 on stings, title sequences and

programme styling. Their on-screen graphics for Watch Out, on behalf of

the BBC’s Natural History unit, netted their third Royal Television

Society Award, and their title sequence for Poems on the Box potted gold

at D&AD in 1994.



Durrant is a great exponent of the ’Bristol scene’, pointing to a wealth

of creative talent in the city, including Aardman Animation. ’We all

share kit and share ideas,’ he says. ’Sometimes it feels like we’re

based on the M4, though, we spend so much time travelling up to

London.’



And where did the name come from? ’Well, we’re all heavily into football

- watching it anyway. We were going to call ourselves Armchair Athletico



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).