CRAFT: PORTFOLIO; New Renaiscance

You may not know the name, but you’re bound to have come across the work.

You may not know the name, but you’re bound to have come across the

work.



In fact, sometimes it seems that there’s just no escaping New

Renaiscance (sic). To date, their unmistakable glitzy, kitschy aesthetic

has made its mark in Cussons soap and Harvey’s Bristol Cream

commercials, press ads for the Mail on Sunday, Brian Ferry pop promos,

Harvey Nichols and Liberty shop windows and photographs in the Sunday

Times. They even made their mark on the supermodel, Naomi Campbell, when

she paraded down the catwalk in a New Renaiscance dress made entirely

out of copies of the Financial Times. (Their fashion collections are

only available in this country at Browns and Harvey Nichols.)



So what exactly do the Royal College of Art fashion and textile

graduates, Harvey Bertram-Brown and Carolyn Corben (aka New

Renaiscance), put in their passports under ‘profession’? Well, currently they’re trying to establish themselves as commercials directors. They

recently signed up to Pink Films after a short stint at the Paul Weiland

Film Company.



However, as their typically baroque showreel testifies, the description

‘commercials directors’ is limiting. Instead, they are introduced as

‘art directors, stylists, set designers, image managers, costumiers,

supermodels and fashion darlings’.



‘We haven’t been able to put a finite line around what we do,’ Bertram

Brown says. ‘Our ‘look’ has been used in so many different areas. There

are endless things we are asked to do.’



At the moment, this includes a selection of 17 17-second stings for

Powergen, sponsor of the ITV local weather forecast (through the

mnemonics specialist, Tutssels). They take the form of living

manifestations of the weather, such as a woman in a 40-foot skirt made

from 152 umbrellas to signify heavy rain.



New Renaiscance are also overseeing a lavish couture show for the

Italian fashion house, Moschino: ‘Everything from design, presentation

and marketing.’ And they are set to direct a commercial for a Moschino

men’s fragrance that is due to launch this autumn.



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