CRAFT: PORTFOLIO - Sharon Maguire

When you listen to Sharon Maguire talking about her debut ad, a 60-second spot for the Irish Tourist Board, you see the passion she has for the film. Her enthusiasm may have its roots more in her Irish background than the script, but 34-year-old Maguire says: ’I can’t do things I’m not passionate about, and it’s not often that you agree completely with the agency about what a film should look like.’

When you listen to Sharon Maguire talking about her debut ad, a

60-second spot for the Irish Tourist Board, you see the passion she has

for the film. Her enthusiasm may have its roots more in her Irish

background than the script, but 34-year-old Maguire says: ’I can’t do

things I’m not passionate about, and it’s not often that you agree

completely with the agency about what a film should look like.’



Maguire began her career in television as a documentary director at the

BBC. ’It was a fantastic experience but I knew from early on that I

wanted to tell stories with pictures,’ she says. Her documentary on the

novelist, Rumer Godden, won a nomination at the Emmy awards and brought

her to the attention of D-Films.



There is a tone of pastel romanticism running through Maguire’s work,

although she often injects it with bright, primary-coloured images. And

she has a knack of catching things on film that could easily have been

missed, such as the mist drifting over the water in the Center Parcs

film or the old man in the background of her BT Business ad.



Nearly all the scripts she gets look for the same mood and pace. ’I’d

love to be able to do more experimental work but I’m very picky about

everything from the script to the location,’ Maguire says. Commercials

for Maguire are more of a means to an end while she works on feature

film ideas. ’Doing ads allows me to play with the toys and also work on

the visual impact of directing.’