CRAFT: Renamed Brian Byfield Films puts global expansion at top of agenda

Brian Byfield, the veteran commercials director, is relaunching his production company, Brian Byfield Films, as Byfield Dwyer.

Brian Byfield, the veteran commercials director, is relaunching his

production company, Brian Byfield Films, as Byfield Dwyer.



The new company will be run by Byfield with Jason Dwyer, his producer

for the past four years, who will represent Brian Byfield Films’ roster

of directors.



As well as scouting for talent in the UK, Dwyer is charged with

expanding the company’s profile internationally. An office in Sydney,

Australia is expected to be opened next year, followed almost

immediately by another office in Los Angeles.



The new company’s roster includes Byfield, Nick Wood, best known for the

’have none for the road’ anti-drink-driving TV campaign through DMB&B,

and the photographer, Kevin Summers, who created the acclaimed Levi

Strauss print campaign featuring jeans, jackets and shirts crafted in

materials such as wood and chrome. Summers is now directing some

commercials.



The company will also represent Johann Brisinger, who has directed spots

for BT and the Economist for Abbott Mead Vickers BBDO, and has taken on

the former BMP DDB copywriter, Pete Lewtas, who has been directing in

the US for the past year. Lewtas’s best known ad in the UK is ’set the

juice loose’ for Maynard’s Fruit Gums.



Australian-born Dwyer began his career in Sydney before moving to London

in 1988. He started at Brian Byfield Films as a runner and quickly

worked his way up to become managing director and executive

producer.



Byfield said: ’The new company is really an award for Jason for coming

up from being a runner and making himself indispensable. The expansion

really evolved. It became obvious that this was the way the company

should go.’ Byfield Dwyer will represent a maximum of six directors -

more than that, Byfield believes, is ’unmanageable’.



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