CRAFT: Rogue Films hires ex-Hungry Eye chief

Rogue Films has appointed Jean Richardson, the former managing director of Hungry Eye Commercials, to be its executive producer and run the year-old production company alongside its managing director, Mark Andrews.

Rogue Films has appointed Jean Richardson, the former managing director

of Hungry Eye Commercials, to be its executive producer and run the

year-old production company alongside its managing director, Mark

Andrews.



Richardson helped to launch Hungry Eye in 1994. Before that, from 1987

to 1994, she was executive producer and sales and marketing executive

for a roster of 26 directors at Limelight Films.



Richardson quit Hungry Eye at the end of last year (Campaign, 24

November 1995), apparently because of differences of opinion with its

Dutch owners due to the company’s preferred emphasis on profitability

over creativity.



Hungry Eye has since relaunched itself under a new managing director,

Alex West (Campaign, 9 February), with a new roster of directors

including the comedy actor, Martin Clunes.



Richardson’s commercials experience includes work for major advertisers

such as Budweiser, Coca-Cola, Nike, McDonald’s, KFC, Marlboro and Tango.

In the music video field, she has worked with big names such as Michael

Jackson, Prince, Paul McCartney and Sinead O’Connor.



Richardson said: ‘I am delighted to be working with Mark in an

organisation that appreciates artistic talent and good, sound business.

This is an interesting opportunity to combine a lot of dynamic talent in

a productive and creative atmosphere.’



Andrews, the former managing director of Propaganda Films, joined Rogue

- the commercials production subsidiary of Carlton Communications - six

months after its launch (Campaign, 28 July 1995).



Rogue has a roster of ten directors, including Brendan McCarthy, Devon

Dickson, Philippa Cousins, and the duo, Schtum and David Hiscock.

Another two directors are soon to be appointed.



Rogue was created by the executive producer, Charlie Compton, as a spin-

off from Carlton’s post-production subsidiary, the Moving Picture

Company. It is currently looking to expand its operations into Germany,

France and the US.



Andrews said: ‘Jean will bring loads of energy and style. She has the

ideal profile of the executive producer today, who is expected to

operate on several levels at once - to sell cutting-edge creative

product, to manage creative talent and to interpret an agency’s brief.’



Richardson’s experience prior to Limelight includes a period at HotShoe,

the magazine for professional photographers, and a year at Glasshouse

Productions.



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