CRAFT: Travis Sennett hands lead creative post to Gill Sully to offer ‘female emphasis’

Travis Sennett Sully Ross has given Gill Sully sole command of the agency’s creative work, and she has made a firm pledge to give it a greater female emphasis.

Travis Sennett Sully Ross has given Gill Sully sole command of the

agency’s creative work, and she has made a firm pledge to give it a

greater female emphasis.



Her promotion from joint creative director comes as the debate rages

about the dearth of women in senior creative roles and their lack of

opportunities.



Sully said: ‘My career has been spent being ‘one of the boys’ and

sharing their values. Here, I’m being encouraged to introduce a more

feminine influence. Male-dominated creative departments tend to think in

terms of black and white rather than shades of grey.’



She has been put in charge of a six-strong creative team - all of them

men - now that the agency has decided to part company with her art

director, Terry Ross.



Sully and Ross had been joint creative directors at Travis Sennett -

best known for its work on English Riviera and Patak spices - during its

previous incarnation as Travis Dale. They helped see the agency through

last year’s relaunch as a Dentsu subsidiary.



Peter Travis, Travis Sennett’s managing director, insisted that the

split with Ross was ‘amicable’ and that his name would not be removed

from the door of the agency. ‘Terry felt he wanted to concentrate on

creative work rather than run a creative department, whereas Gill has

the ability to combine the two,’ he said.



Travis described Sully as ‘a very effective team player’ who had made a

major contribution to the agency’s claimed 75 per cent increase in

billings between 1994 and 1995.



She is currently looking for an art director to replace Ross.



Sully’s promotion comes after eight years at the agency and a career

spanning Leo Burnett, Waseys, Bates Dorland and Young and Rubicam.



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