Travis Sennett Sully Ross has given Gill Sully sole command of the
agency’s creative work, and she has made a firm pledge to give it a
greater female emphasis.
Her promotion from joint creative director comes as the debate rages
about the dearth of women in senior creative roles and their lack of
Sully said: ‘My career has been spent being ‘one of the boys’ and
sharing their values. Here, I’m being encouraged to introduce a more
feminine influence. Male-dominated creative departments tend to think in
terms of black and white rather than shades of grey.’
She has been put in charge of a six-strong creative team - all of them
men - now that the agency has decided to part company with her art
director, Terry Ross.
Sully and Ross had been joint creative directors at Travis Sennett -
best known for its work on English Riviera and Patak spices - during its
previous incarnation as Travis Dale. They helped see the agency through
last year’s relaunch as a Dentsu subsidiary.
Peter Travis, Travis Sennett’s managing director, insisted that the
split with Ross was ‘amicable’ and that his name would not be removed
from the door of the agency. ‘Terry felt he wanted to concentrate on
creative work rather than run a creative department, whereas Gill has
the ability to combine the two,’ he said.
Travis described Sully as ‘a very effective team player’ who had made a
major contribution to the agency’s claimed 75 per cent increase in
billings between 1994 and 1995.
She is currently looking for an art director to replace Ross.
Sully’s promotion comes after eight years at the agency and a career
spanning Leo Burnett, Waseys, Bates Dorland and Young and Rubicam.