Cragg quits Tequila Payne Stracey in wake of merger

Phil Cragg, the planning director of the newly merged direct agency, Tequila Payne Stracey, has left the company with no job to go to. Cragg, who was the planning director of Payne Stracey before it merged with its sister Omnicom shop, Tequila, will be replaced in the short term by Rory Teeling, who was the planning director of Tequila.

Phil Cragg, the planning director of the newly merged direct

agency, Tequila Payne Stracey, has left the company with no job to go

to. Cragg, who was the planning director of Payne Stracey before it

merged with its sister Omnicom shop, Tequila, will be replaced in the

short term by Rory Teeling, who was the planning director of

Tequila.



When the agencies merged at the end of last year (Campaign, 27 November

1998), it was announced that Cragg would take the top role, fuelling

speculation that Teeling’s future with the agency was uncertain.



The circumstances surrounding Cragg’s departure are unclear, but there

has been speculation that there was a conflict with Tom Wass, the joint

chairman and chief executive of Tequila Payne Stracey, who previously

held the same role at Tequila.



Teeling’s position as planning director creates a more even mix of

management from the component agencies. The managing director post went

to Ben Stephens, the Payne Stracey director. Payne Stracey’s creative

director, Mike Covers, is joint creative director with Tequila’s Sean

Kinmont.



Cragg came to Payne Stracey through TBWA Direct, which he joined in

1996, and helped launch TBWA Payne Stracey. At that agency, he worked

across a number of accounts including b2 and Abbey Life.



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