Phil Cragg, the planning director of the newly merged direct
agency, Tequila Payne Stracey, has left the company with no job to go
to. Cragg, who was the planning director of Payne Stracey before it
merged with its sister Omnicom shop, Tequila, will be replaced in the
short term by Rory Teeling, who was the planning director of
When the agencies merged at the end of last year (Campaign, 27 November
1998), it was announced that Cragg would take the top role, fuelling
speculation that Teeling’s future with the agency was uncertain.
The circumstances surrounding Cragg’s departure are unclear, but there
has been speculation that there was a conflict with Tom Wass, the joint
chairman and chief executive of Tequila Payne Stracey, who previously
held the same role at Tequila.
Teeling’s position as planning director creates a more even mix of
management from the component agencies. The managing director post went
to Ben Stephens, the Payne Stracey director. Payne Stracey’s creative
director, Mike Covers, is joint creative director with Tequila’s Sean
Cragg came to Payne Stracey through TBWA Direct, which he joined in
1996, and helped launch TBWA Payne Stracey. At that agency, he worked
across a number of accounts including b2 and Abbey Life.