Craik Jones creates Discovery campaign based on adventure

Craik Jones Watson Mitchell Voelkel has created a campaign for the Land Rover Discovery that positions it as ideal for family adventure.

Craik Jones Watson Mitchell Voelkel has created a campaign for the Land Rover Discovery that positions it as ideal for family adventure.

The mailing, which targets 100,000 prospects, encourages potential customers to test-drive the Discovery. The creative uses the theme: 'More interesting families drive a Discovery.'

The mailing includes a fold-out illustrated questionnaire to involve the whole family in the decision-making process.

The copywriter is David Brown and the art director is Mark Buckingham.

Rob Furio, the relationship marketing and internet manager at Land Rover, said: 'Children and families can play a significant role in the decision to purchase a vehicle and the Discovery can play an important part in family life.'





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