Dolphin Telecommunications has appointed Craik Jones to handle a
multi-million pound through-the-line branding campaign.
The company spent pounds 8 million on advertising last year according to
MMS, and advertised nationally on TV, press and posters.
It is believed that the focus this year will be on direct marketing to
the business community with some national brand-building work. It is
unclear whether this will include TV advertising.
The incumbent, Anderson & Lembke, was not invited to repitch for the
account. The final pitch, which is understood to have been handled by
Agency Insight, was a head-to-head between Wunderman Cato Johnson and
A media pitch is still under way between MediaCom TMB and Carat.
Dolphin holds licences to cover a population of more than 320 million
people across Europe and last week the company was awarded one of two
national licences to operate radio-based mobile communications in
The award means that the company has secured a digital spectrum in seven
European countries, including the UK, France, Belgium and Germany.
Roll-outs are also planned in Belgium and Luxembourg. In the UK, its
network covers 87 per cent of the population.
Dolphin’s key service is a phone unit which allows groups of workers to
communicate with each other at the same time, operating in a similar way
to a walkie-talkie. Voice and data can be exchanged between the group
and calls are free.