Craik Jones wins direct agency of the year title

Craik Jones Watson Mitchell Voelkel is Campaign's Direct Agency of

the Year.



The agency won the title at this week's Campaign Direct awards.

Celebrating its tenth year in business, Craik Jones was recognised for

an outstanding business performance coupled with strong creative across

several clients.



Craik Jones had a good year in new business terms. It won the pounds 25

million Orange customer communications account in what was the biggest

direct marketing pitch of the past year, and other accounts from UDV,

Foreign & Colonial and Barclays. The agency's income grew by 67 per cent

to pounds 6.7 million and creative highlights included work for Virgin

Trains and UDV's Gordon's Gin brand.



Claydon Heeley Jones Mason was runner-up to Craik Jones, after winning

business from One2One, BAA and MobilExxon. It improved its creative with

good work on crocus.co.uk and Smirnoff, and launched digital business

Agency Republic along with Agency.com.



The Campaign Direct Gold Award, for best campaign, was won by Saatchi &

Saatchi for its "Beware of the voices" work for monster.co.uk.



Saatchis also won the most silver awards, scooping five for its work on

monster.co.uk, the Army and the EMMA Awards.



Its Army work won silvers in the Best Use of Permission Marketing and

Best Use of Art Direction categories. Monster won in the Best Use of

Mixed Media and Best International Campaign. It won silver in the Best

Use of Magazines category with a campaign to promote the EMMA

Awards.



OgilvyOne Worldwide was the second-most awarded agency with two silver

awards for its Royal Mail work. Its "Dates" mailing triumphed in the

Best Use of Business-to-Business Direct Mail - Low Volume category, and

its "Inflatable" work won the Best Use of Business-to-Business Direct

Mail - High Volume category.



Other silver winners included HPT Brand Response for its "Getting the

message" campaign for Vodafone in the Best Use of Direct Mail to

Consumers - High Volume category.



Topics