DDB's latest work for Cravendale milk continues with the campaign strapline of "It's so good the cows want it back" to promote the company's latest launch, Cravendale Hint Of. The ad starts with a mother and her son getting into a car at the supermarket. As the door shuts, the boy gets a fleeting glimpse of a red cow in the wing mirror. As the journey continues, the tension builds and the child sees more and more red cows in the deserted streets. Once home, he tentatively walks into the garden. As the music reaches a crescendo, he sees a herd of red cows. The ad ends with a voiceover saying "It's so good the strawberry cows want it back."