Crayon nets Grant's global digital task

Grant's, the William Grant & Sons-owned whisky brand, has appointed Crayon London to its global digital and social media account.

Grant's: aims to create 'a committed community of Grant's fans'
Grant's: aims to create 'a committed community of Grant's fans'

Crayon pitched against two social media-focused agencies after Grant's parted ways with its web-build agency.

The brand is looking to launch a digital push to challenge Johnnie Walker and Ballantine's, the market leaders in the standard blend Scotch whisky market.

Grant's, the third-largest brand in the market, wants to drive brand advocacy through digital platforms and social media to create "a committed community of Grant's fans".

Crayon's brief will cover the brand's current web presence at grantswhisky.com, Facebook and Twitter, and encompass the European, US and Latin American markets.

Diageo, which owns Johnnie Walker, has led the alcohol sector's adoption of social media via a multi-million-dollar advertising deal with Facebook in September last year.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
So what's going on at BBH?
Share

1 So what's going on at BBH?

BBH had already seen so many of its old guard leave, and for the new guard to also follow them out the door suggests something might be going awry.

Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published