CRE responds to ASA ruling with new press ad

- The Commission for Racial Equality has responded to the Advertising Standards Authority's decision to uphold complaints against its controversial poster ads with a full page ad in the Times. In the ad, which ran on Monday and was created by Euro RSCG Wnek Gosper, the agency behind the original CRE campaign, the organisation says it is sorry that some people found its recent poster campaign personally offensive and that the ASA felt obliged to condemn it. But, under the headline, "The Campaign for Racial Equality is Sorry", it goes on to list a stark series of statistics about racial discrimination, about which the CRE is also sorry. "Sorry that for every attack on a white person there are eight on Afro-Caribbeans and 16 on Pakistanis," reads one entry. "Sorry that, according to some reports, ethnic minorities receive prison sentences up to nine months longer than white people for the same crime". The ad ends with the statement, "Sorry that in a so-called progressive society on the verge of a new millenium, a Commission for Racial Equality needs to exist at all". Sir Herman Ousley, chairman of the CRE, said: "When we launched the campaign we were dealing with complacency. Our aim was to get a response and we got one. We aimed to get people talking about this subject again and they are." Euro RSCG's creative director Mark Wnek, who wrote the ad, said the next phase of the campaign would be a celebration of ethnic diversity.

- The Commission for Racial Equality has responded to the Advertising Standards Authority's decision to uphold complaints against its controversial poster ads with a full page ad in the Times. In the ad, which ran on Monday and was created by Euro RSCG Wnek Gosper, the agency behind the original CRE campaign, the organisation says it is sorry that some people found its recent poster campaign personally offensive and that the ASA felt obliged to condemn it. But, under the headline, "The Campaign for Racial Equality is Sorry", it goes on to list a stark series of statistics about racial discrimination, about which the CRE is also sorry. "Sorry that for every attack on a white person there are eight on Afro-Caribbeans and 16 on Pakistanis," reads one entry. "Sorry that, according to some reports, ethnic minorities receive prison sentences up to nine months longer than white people for the same crime". The ad ends with the statement, "Sorry that in a so-called progressive society on the verge of a new millenium, a Commission for Racial Equality needs to exist at all". Sir Herman Ousley, chairman of the CRE, said: "When we launched the campaign we were dealing with complacency. Our aim was to get a response and we got one. We aimed to get people talking about this subject again and they are." Euro RSCG's creative director Mark Wnek, who wrote the ad, said the next phase of the campaign would be a celebration of ethnic diversity.



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