CRE ’apologises’ in the Times but also defends its stance

The Commission for Racial Equality has responded to the Advertising Standards Authority’s decision to uphold complaints against its controversial poster ads by taking a full-page ad in the Times.

The Commission for Racial Equality has responded to the Advertising

Standards Authority’s decision to uphold complaints against its

controversial poster ads by taking a full-page ad in the Times.



In the ad, which ran on Monday and was created by Euro RSCG Wnek Gosper

- the agency behind the original CRE campaign - the organisation says it

is sorry some people found its recent poster campaign personally

offensive and that the ASA felt obliged to condemn it.



But under the headline, ’The Campaign for Racial Equality is Sorry’, it

goes on to list a stark series of statistics concerning racial

discrimination - about which the CRE says it is also sorry.



’Sorry that for every attack on a white person there are eight on

Afro-Caribbeans and 16 on Pakistanis,’ one entry reads. ’Sorry that,

according to some reports, ethnic minorities receive prison sentences up

to nine months longer than white people for the same crime.’ The ad ends

with the statement, ’Sorry that in a so-called progressive society on

the verge of a new millennium, a Commission for Racial Equality needs to

exist at all.’



Sir Herman Ousley, chairman of the CRE, said: ’When we launched the

campaign we were dealing with complacency. Our aim was to get a response

and we got one. We aimed to get people talking about this subject again

- and they are.’



Mark Wnek, the creative director of Euro RSCG, who wrote the ad, said

the next phase of the CRE campaign would be a celebration of ethnic

diversity.



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