Create closes in on Lib Dem election brief

The Liberal Democrats are expected to appoint Create to handle the party's general election campaign.

Create closes in on Lib Dem election brief

Although Lib Dem insiders say no decision has been taken and the party is also talking to other companies, Create has emerged as the front-runner to land the work.

Create produced party political broadcasts for the Lib Dems in 2013 and was recalled when the four-month election campaign began last month. It created an online poster mocking the recent Conservative ad featuring a German road. The agency also produced recent party political broadcasts.

"We have been very impressed with Create’s work," one Lib Dem source said. "We will make a decision soon."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.