Now creates Nuffield Health fitness campaign

Now has created its first work for Nuffield Health since winning the integrated account in June.

Nuffield Health: Now's ads combine gym equipment with fruit and vegetables
Nuffield Health: Now's ads combine gym equipment with fruit and vegetables

The agency has launched a campaign to support Nuffield’s new Nuffield Health Score online fitness tool.

Creative will run across 19 of Nuffield’s 65-strong gym network and promotes the healthy message, "How you eat is as important as how you exercise."

The ads feature photography by David Gill and combine familiar gym equipment with fruit and vegetables to create a parallel between exercise and nutrition.

Nuffield HealthScore features a nutrition coach that encourages healthy eating and prompts and advice rather than calorie counting.

Melissa Robertson, the managing partner at Now, said: "We are delighted to have helped launch such an innovative product with such a visually striking campaign."

Kate Barker, the head of marketing at Nuffield HealthScore, said: "The images are fresh, fun and very engaging and convey our key message perfectly."

Nuffield Health, a not-for-profit healthcare social enterprise, runs 65 Fitness and Wellbeing Centres.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More