Are you creating Virtual Reality-ready content?

Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the immersive animation specialists Rewind FX.

In the video interview above, with Marketing's sister-site Campaign, Rogers said interactive narrative is different to traditional narrative, and virtual reality is one step beyond that.

It is something more brands should be considering since head-mounted displays headsets are set to be in people's homes very soon, he added.

Rogers said: "Everything we knew about cinematography has to change, as the user has the ability to look where they want and engage with the content they want and experience it in a different way."

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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