Are you creating Virtual Reality-ready content?

Brands should be creating virtual-reality ready content to enhance user experience, according to Solomon Rogers, the creative director at the immersive animation specialists Rewind FX.

In the video interview above, with Marketing's sister-site Campaign, Rogers said interactive narrative is different to traditional narrative, and virtual reality is one step beyond that.

It is something more brands should be considering since head-mounted displays headsets are set to be in people's homes very soon, he added.

Rogers said: "Everything we knew about cinematography has to change, as the user has the ability to look where they want and engage with the content they want and experience it in a different way."

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Job description: Digital marketing executive

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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