Creative agencies vie for government brief

The Department for Work and Pensions is searching for a creative agency to promote the new working-age benefit, Universal Credit.

Duncan-Smith runs DWP
Duncan-Smith runs DWP

The process is being run through the Crown Commercial Service. The successful agency will be appointed on a three-year contract.

The benefit, which was unveiled in 2013, provides a basic allowance and extra support for children, disability, housing and caring.

Universal Credit is set to replace Working Tax Credit, Child Tax Credit, Housing Benefit, Income Support, income-based Jobseeker’s Allowance and income-related Employment and Support Allowance.

The DWP is led by the work and pensions secretary, Iain Duncan-Smith. In January last year, it appointed Engine to handle activity around workplace pensions after a pitch. 

The DWP did not respond to requests for comment.

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