CDP has raided Ammirati Puris Lintas to recruit the senior creative
team, Jon Daniel and Simon Impey.
The move reunites Daniel and Impey with Adrian Kemsley, who joined CDP
as its executive creative director from APL a year ago.
’Everyone who has worked with them says they’re brilliant because they
think in broad ideas,’ Kemsley said.
Daniel and Impey, who share the copywriting and art direction roles, ran
their own graphic design business, Headland, for a number of years
before joining APL four-and-a-half years ago.
They have worked on campaigns for the Coalition of Child Prostitution
and Tourism, Virgin Direct and Californian Raisins. They created the
Institute of Contemporary Art’s ’living art’ push, which used live men
in costumes to bring home the message that all ICA exhibits come from
Daniel said he and Impey were drawn to CDP because of its increasing
interest in looking at communications as a whole. ’We have a very
through-the-line mentality. It doesn’t matter where you use an idea, as
long as it’s a good one,’ he commented.