Creative duo Impey and Daniel exit APL to join ranks of CDP

CDP has raided Ammirati Puris Lintas to recruit the senior creative team, Jon Daniel and Simon Impey.

CDP has raided Ammirati Puris Lintas to recruit the senior creative

team, Jon Daniel and Simon Impey.



The move reunites Daniel and Impey with Adrian Kemsley, who joined CDP

as its executive creative director from APL a year ago.



’Everyone who has worked with them says they’re brilliant because they

think in broad ideas,’ Kemsley said.



Daniel and Impey, who share the copywriting and art direction roles, ran

their own graphic design business, Headland, for a number of years

before joining APL four-and-a-half years ago.



They have worked on campaigns for the Coalition of Child Prostitution

and Tourism, Virgin Direct and Californian Raisins. They created the

Institute of Contemporary Art’s ’living art’ push, which used live men

in costumes to bring home the message that all ICA exhibits come from

living people.



Daniel said he and Impey were drawn to CDP because of its increasing

interest in looking at communications as a whole. ’We have a very

through-the-line mentality. It doesn’t matter where you use an idea, as

long as it’s a good one,’ he commented.



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