A Creative Tour de Force: Michael Robert, Per Pedersen, Rasmus Moltke and Heidi Volke Copenhagen, Denmark

Michael Robert, 42, is the creative director and a partner at Robert/Boisen & Like-minded. He has won golds at Cannes, Epica and Eurobest and picked up Clio, D&AD and Denmark's Arnold and Guldkorn awards. Robert set up Robert/Boisen & Like-minded in 1998 with the copywriter Kim Boisen. It is one of Denmark's most-awarded agencies, gaining acclaim for its Ikea, Suzuki and Interflora work.

- Where do you live?

In Espergaerde, an old fishing area 40km north of Copenhagen.

- Describe a perfect day with guests in your city

Brunch at Cafe Victor in Ny Ostergade. Window shopping in Antonigade; a walk down to the old harbour of Nyhavn; lunch in Kongens Have; playing all in the park; a trip to Orestaden, the modern city area. End the day with a visit to the Tivoli Gardens.

- Tell us where you have chosen to be photographed and why

Amager Beach Park, Copenhagen's new sandy beach, 5km from the city centre. The sea and beach are where it all started and now even these have been modernised.

- Tell us about the ad you've chosen to feature on this page

I have chosen "freedom" for Ikea UK. The idea is based on the fact that Britons work the longest hours in Europe. Ikea wanted to make people think about life outside the office. The ad shows someone leaving the office as if he were leaving prison.

- List the three most inspiring things about your city

The inhabitants can ride their bikes safely; beautiful blondes take off their bras in the parks in the summer; there are no skyscrapers and practically no smog.

- Give us a quote that encapsulates your city

"The Paris of the North."

- Name a perfect place to brainstorm in your city

The parks in the summer.

- and to celebrate an account win

Umami in Store Kongensgade for sushi.

- to entertain a client

Tivoli Gardens, a romantic garden and amusement park with fine restaurants.

- to kit yourself out

Sand and Bruuns Bazar.

- to a go for a run

Around Copenhagen's old artificial lakes.

- How do you unwind?

Racing my go-kart.

- What is your greatest extravagance?

My Italian go-kart.

- Name one thing that might surprise others

I started racing go-karts at the age of 38.

- If you were an ad, what would be your strapline be?

Stay positive and go, go, go.

- Finally, what is the best way to get a pay rise in your country?

Do fantastic work and be a team player.

- RASMUS MOLTKE, 28, and HEIDI VOLKE, 37, are the joint creative directors of Grey Copenhagen. Moltke says he "went from architecture to installation art, went broke, went into advertising to get rich". Volke started in planning but ended up writing. She worked at Bates and BBDO and founded the agency Home Sweet Home before joining Grey. Moltke has worked on award-winning campaigns for Nokia, Ribena and Kappa, while Volke has picked up awards from Guldkorn and D&AD, and won a Cannes Cyber Lion.

- Where do you live?

Moltke: The centre of Copenhagen, no garden.

Volke: In a house with a garden.

- Describe a perfect day with guests in your city

Wake up at 11am to the sound of church bells; take a walk around the harbour; tour the galleries; dine at Morgenstedet (Morning Place) vegetarian restaurant.

- Tell us where you've chosen to be photographed and why

The photograph is of Pusher Street, part of Christiania, the old hippie state within a state. It is a sort of Cannabis Vatican that attracts pilgrims from all over the world. Interestingly, Christiania is one of Copenhagen's strongest global brands but it has never been promoted.

- Tell us about the ad you've chosen to feature on this page

Copenhagen has a relatively new Metro system, which people are still getting used to. The objective of the campaign was to make the Metro part of everyday life. It dramatises one of its most immediate benefits: the fact the Metro enables you to cross town quickly without stress. It shows people with seemingly mechanical legs sprinting through the streets, while their upper bodies look as relaxed as they would be if the people were sitting down. It uses a clever visual metaphor to demonstrate the convenience of catching the Metro.

- List the three most inspiring things about your city

Following the crisis ignited by the publication of the controversial Muhammad cartoons, the Copenhagen fairytale has ended, the innocence has gone and the ending is not necessarily "happily ever after". Something unpredictable and interesting is brewing. Cultural tensions are arising in a small town gone global.

- Give us a quote that encapsulates your city

Moltke: "Nothing's so good it's not bad for someone else."

Volke: "Mostly harmless."

- Name a perfect place to brainstorm in your city

Moltke: Eating poppadoms at the Taj Mahal, a small Indian restaurant on Gl Kongevej.

Volke: Surrounded by pink at Tea Time on Birkegade.

- and to celebrate an account win

Cafe Malmo on Havnegade. It doesn't serve food but it has cold beer and 3,000 bottle openers hang from the ceiling.

- to entertain a client

Cafe Malmo.

- to kit yourself out

Moltke: Wood Wood (it just designed its own Adidas trainers).

Volke: Mogadishni Gallery.

- to go for a run

Moltke: I hear it's good in Kongens Have.

Volke: I wouldn't dream of running.

- How do you unwind?

Moltke: Television.

Volke: Talk.

- What is your greatest extravagance?

Moltke: Dating the loveliest girl.

Volke: Assuming the sky is the limit.

- Name one thing about yourself that might surprise others

Moltke: I'm fresh out of surprises.

Volke: I used to sing in a church choir.

- If you were an ad, what would your strapline be?

Moltke: Die trying.

Volke: Did I shave my legs for this?

- Finally, tell us the best way to ask for a pay rise in your country Be creative.

- PER PEDERSEN, 41, is the creative director of Uncle Grey, once a small provincial agency, now a creative hotshop. Pedersen began his career with Grey 15 years ago. He joined Uncle Grey as Denmark's first planner and became its creative director a year later. He has won awards at the London International Awards, Cannes and Eurobest, and has picked up string of local prizes.

- Where do you live?

Silkeborg, Denmark.

- Describe a perfect day with guests in your city

A canoe trip down the Gudenaen river. Then naked swimming followed by a barbecue.

- Tell us where you've chosen to be photographed and why

Istedgade in Copenhagen. This was the first place in the world where you could freely buy porn in the 60s. It symbolises the free thinking that has inspired Danish creativity.

- Tell us about the ad you've chosen to feature on this page

"Barcode 1" is part of a campaign for the discount supermarket Fakta. It highlights the store's service with the endline: "It only takes five minutes to shop at Fakta but we wish you would stay longer." Sales have risen each year since the campaign started and "it only takes five minutes" has become part of the Danish vernacular.

- List the three most inspiring things about your city

The people. The people. The people.

- Give us a quote that encapsulates your city

"There is no such thing as bad weather, only the wrong clothing." - The former Danish Minister for Tourism, Arne Melchior.

- Name a perfect place to brainstorm in your city

Walking around one of the lakes.

- and to celebrate an account win

Hotspot Bar Rouge in the Skt Petri design hotel. You have to struggle with celebrities and paparazzi to get the best drink in town.

- to entertain a client

Umami - a Japanese/French fusion bar and restaurant. You can eat, drink and party.

- to kit yourself out

Kobenhavn K in Studiestraede. A mix of second-hand and Fred Perry clothing.

- to go for a run

I never run.

- How do you unwind?

By myself, and as far into nature as possible.

- What is your greatest extravagance?

I rent a yacht in Cannes simply to swim.

- Name one thing about yourself that might surprise others

I am a nice person.

- If you were an ad, what would your strapline be?

Don't try this at home.

- Finally, tell us the best way to ask for a pay rise in your country

"Give it to me. I know you have it." This always works.

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