Creatives attempt to end their feud with angry headhunters

Britain’s top creative directors are attempting to make their peace with industry headhunters, almost two months after a planned meeting between the two sides turned into a fiasco.

Britain’s top creative directors are attempting to make their peace

with industry headhunters, almost two months after a planned meeting

between the two sides turned into a fiasco.



Representatives of the Creative Directors Forum and senior headhunters

are to meet within the next few weeks in an attempt to agree a set of

guidelines and a fee scale that reflects more closely the sort of work

headhunters do.



Relations hit rock bottom when headhunters abandoned a meeting with

creative directors after being kept waiting for more than an hour

(Campaign, 16 May).



Forum members and headhunters were already heading for confrontation

over the creative directors’ demand that their commission should be

limited to 10 per cent rather than 15 to 20 per cent.



’There’s a feeling that the affair has been badly handled,’ one creative

director said. ’We want to diffuse the situation by going for a more

constructive approach.’



Robert Campbell, a creative partner of Rainey Kelly Campbell Roalfe,

will lead the group of four Forum members who will try to find a

solution with the headhunters. ’We want to find helpful ways we can work

with each other,’ he said.



One route being explored is to grade commission levels. Another idea is

that two competing headhunters on the same brief could split the

fee.



The payment of retainers is also under consideration.



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