Creature expands FMCG client roster with Crusha

Creature London has deepened its relationship with Silver Spoon, picking up work for Crusha.

Crusha: 2007 TV campaign
Crusha: 2007 TV campaign

Creature won the milkshake brand Crusha, which is part of Silver Spoon, after a competitive pitch. Crusha previously used The Gate for its advertising.

The agency already works with Silver Spoon on its Truvia brand. Creature will now help Crusha create a TV-led campaign. Crusha spent £138,000 on advertising in 2012, according to Nielsen.

Tony Lucas, the marketing director of Silver Spoon, said: "Crusha is a great brand with lots of potential. Despite strong competition Creature convinced us that they had grasped the challenge and could add to an impressive back catalogue of creative work."

Dan Shute, a managing partner at Creature London, said: "We seem to be building up a portfolio of iconic British brands."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More