Creature of London picks up British Red Cross

The British Red Cross has appointed Creature of London to handle its creative and strategy work.

Creature of London picks up British Red Cross

It is the first time the charity has worked with a retained lead strategic and creative agency. Creature will "help mobilise humanitarian support for those in crisis".

Joint, Mcgarrybowen and VCCP also pitched for the business. The review was run through Oystercatchers.

The charity called the pitch in September last year. It has previously worked with Leagas Delaney.

Zoe Abrams, executive director of communications and engagement at the British Red Cross, said: We are excited about collaborating with [Creature of London] to innovate and enhance the impact of our engagement.

"Working together, our ambition is to mobilise the power of humanity in order to meet our organisational vision of a world where everyone gets the help that they need in a crisis."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More