Creature nets task for Adidas apparel

Creature London has picked up a brief from Adidas to create an integrated campaign to promote the sports brand's winter apparel range across Europe and Asia.

Adidas: Creature will promote its winter apparel range
Adidas: Creature will promote its winter apparel range

The agency won the account without a pitch and the work, which will go live in October, comprises TV, print, outdoor and in-store.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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