Creature nets task for Adidas apparel

Creature London has picked up a brief from Adidas to create an integrated campaign to promote the sports brand's winter apparel range across Europe and Asia.

Adidas: Creature will promote its winter apparel range
Adidas: Creature will promote its winter apparel range

The agency won the account without a pitch and the work, which will go live in October, comprises TV, print, outdoor and in-store.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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