Creature scores global Carling brief

Creature has been named as Carling's global agency of record after a competitive pitch and will create TV and print campaigns across Europe and Asia.

Carling: voodoo by Creature London
Carling: voodoo by Creature London

The ad agency won the account, which excludes Carling’s cider brands, after the pitch that took place between June and December 2013.

Creature will be tasked with creating TV, digital and print work for China, Russia, Croatia and the Ukraine from its London office and will be hiring more staff as a result.

Carling handed its £10 million UK advertising account to Creature in February 2013 after a competitive pitch and has since created a series of TV and online ads under the "refreshingly perfect" campaign.

The ads all feature the same two male characters who perform sublime and amusing feats that just fall short of perfection, prompting one of them to utter the catchphrase: "It's good, but it's not quite Carling".

Carling, which is owned by the Molson Coors Brewing Company, launched in Croatia in the summer of 2013. Last year Carling also entered Russia, replacing its brand stablemate Coors Light.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More