Creston agencies become Unlimited in rebrand

Creston, the marketing communications group that owns TMW, is rebranding to Creston Unlimited to reflect its joined-up offering.

Barrie Brien: the chief executive of Creston Unlimited
Barrie Brien: the chief executive of Creston Unlimited

As part of the change, Creston’s agencies – which include the PR agency Nelson Bostock Group – will add the Unlimited suffix to their names. The parent company, Creston PLC will not change its name.

The re-brand is part of Creston’s efforts to offer clients expertise from across its portfolio of agencies – from PR and advertising, to digital and technology.

Creston’s agencies will continue to run as discrete businesses and serve clients individually, but will work together on shared "Unlimited" clients.

New working practices include shared tools and workspaces, and inter-agency working groups. Creston is also partnering with The Bakery, an accelerator, to offer clients access to new technologies.

Canon Europe is the one of the first clients to make use of Creston’s new proposition, and is working with a team that includes people from TMW, Nelson Bostock and Fever, the PR agency.

Barrie Brien, the chief executive of Creston, said: "We’re offering a new way of thinking and working; a new approach.

"We’ve created an environment where strategists, creatives, producers, storytellers, researchers, and technologists can easily and effectively collaborate, unconstrained by traditional ways of working.

"We couple freedom of thought and open minds with a common philosophy and shared values to bring our clients the most creative, innovative and effective answers to the brand and business challenges they face. This is thinking without limits."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More