Creston agencies become Unlimited in rebrand

Creston, the marketing communications group that owns TMW, is rebranding to Creston Unlimited to reflect its joined-up offering.

Barrie Brien: the chief executive of Creston Unlimited
Barrie Brien: the chief executive of Creston Unlimited

As part of the change, Creston’s agencies – which include the PR agency Nelson Bostock Group – will add the Unlimited suffix to their names. The parent company, Creston PLC will not change its name.

The re-brand is part of Creston’s efforts to offer clients expertise from across its portfolio of agencies – from PR and advertising, to digital and technology.

Creston’s agencies will continue to run as discrete businesses and serve clients individually, but will work together on shared "Unlimited" clients.

New working practices include shared tools and workspaces, and inter-agency working groups. Creston is also partnering with The Bakery, an accelerator, to offer clients access to new technologies.

Canon Europe is the one of the first clients to make use of Creston’s new proposition, and is working with a team that includes people from TMW, Nelson Bostock and Fever, the PR agency.

Barrie Brien, the chief executive of Creston, said: "We’re offering a new way of thinking and working; a new approach.

"We’ve created an environment where strategists, creatives, producers, storytellers, researchers, and technologists can easily and effectively collaborate, unconstrained by traditional ways of working.

"We couple freedom of thought and open minds with a common philosophy and shared values to bring our clients the most creative, innovative and effective answers to the brand and business challenges they face. This is thinking without limits."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).