Cripps, who is understood to be making the move for family reasons, was ranked second in the digital direct marketers' section of Marketing Direct's Power 100. In his role as Intel client leader in Asia Pacific, Cripps will report to Wing Pepper, MRM Worldwide Regional Director, Asia Pacific.
Alastair Duncan, chief executive of MRM Worldwide UK, said: "Mark has the understanding of how the customer is consuming digital media and inter-acting with brands digitally."
As Marketing Direct went to press, no successor had been appointed by Craik Jones. A decision is expected mid-July.