Crispin Porter & Bogusky launches Brazil office

Crispin Porter & Bogusky has launched in São Paulo after hiring an award-winning creative duo from Almap BBDO.

CP&B : Brazil office hires Andre Kassu. Marcos Medeiros and Vinicius Reis
CP&B : Brazil office hires Andre Kassu. Marcos Medeiros and Vinicius Reis

MDC Partners-owned CP&B has hired Andre Kassu and Marcos Medeiros to run its new Brazil office alongside the operations and new business director Vinicius Reis, who joins from Agencia We, another Brazilian agency.

Kassu and Medeiros, who join CP&B as executive creative directors, have worked together since 2008, when they paired up at Almap BBDO as creative directors. The duo has worked together on brands including VW and Pepsi and has won numerous awards.

In 2010, Kassu was named the most-awarded copywriter at the Cannes Lions International Festival of Creativity.

Prior to his role as partner and vice-president of operations at Agencia We, Reis previously ran the North American Unilever account at Lowe in New York and was chief executive at Euro RSCG 4D Brazil, among other roles.

The office launched on 3 February. A spokesman for CP&B said that the agency was not ready to announce any clients, but planned on working with global and Brazilian businesses.

Medeiros and Kassu said: "It’s a huge honour to import CP&B’s legacy to Brazil and to partner with them around the world. We’ve been enormous fans of the agency for many years."

The new office is CP&B’s sixth across the world, after Los Angeles, Boulder, Miami, London, and Gothenberg.

Chuck Porter, the chairman of CP&B, said: "It’s no secret that Brazil is an emerging economic powerhouse – it’s exciting, sexy and bursting with talent. And if we had started from scratch, we couldn’t have created better partners than Kassu, Marcos and Vinicius.

"There are a handful of creative teams in the world who have consistently produced work so brilliant that it explodes in the marketplace and transforms brands. Luckily for us, one of those teams is now called CP+B Brazil."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published