Crispin Porter & Bogusky wins global Infiniti pitch

Infiniti, the high-end car brand owned by Nissan, has hired Crispin Porter & Bogusky as its global creative agency.

Infiniti: the Emerg-e Concept car
Infiniti: the Emerg-e Concept car

Infiniti picked CP&B after a competitive pitch that was run by Roth Observatory and also included Goodby Silverstein & Partners and Anomaly.

CP&B replaces TBWA as Infiniti's lead creative shop and will run the account from its office in Boulder, Colorado. The agency is charged with handling the car marque's brand and marketing planning, as well as creative development, in China, Europe and North America.

Vincent Gillet, the global marketing vice president at Infiniti, said: "Crispin Porter & Bogusky has a demonstrated ability launching and nurturing brands and is an excellent match for our mission: elevating Infiniti to be a global premium brand.

"Their strength in leveraging multiple communications channels made them the obvious choice as our marketing partner, and we look forward to their fresh thinking as we continue growing Infiniti’s stature."

Earlier this month, Campaign revealled that CP&B was also discussing financial details with the BMW-owned car brand Mini after coming out on top in the final stages of a global pitch.

CP&B competed against Mother and The Via Agency in the Mini pitch.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More