Cristiano Ronaldo launches semi-clad ad campaign

Cristiano Ronaldo has launched a semi-clad ad campaign to promote his new underwear range.

of

The Real Madrid football star has joined forces with renowned photographer, Rankin, to create the outdoor campaign to promote his CR7 Underwear range. 

Pictures of the star modelling nothing but his new underwear were projected on numerous buildings, across London, New York, Berlin, Lisbon, Paris, Milan, and Madrid at the weekend, including Praca Do Comercio in Lisbon, and Arco Della Pace in Milan.

The footballer has worked with menswear designer Richard Chai on the underwear.
 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More