Cristiano Ronaldo launches semi-clad ad campaign

Cristiano Ronaldo has launched a semi-clad ad campaign to promote his new underwear range.


The Real Madrid football star has joined forces with renowned photographer, Rankin, to create the outdoor campaign to promote his CR7 Underwear range. 

Pictures of the star modelling nothing but his new underwear were projected on numerous buildings, across London, New York, Berlin, Lisbon, Paris, Milan, and Madrid at the weekend, including Praca Do Comercio in Lisbon, and Arco Della Pace in Milan.

The footballer has worked with menswear designer Richard Chai on the underwear.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published