Crouch is promoted to executive creative director role at BBH

Bartle Bogle Hegarty is formalising its senior creative line-up with the promotion of Bruce Crouch to executive creative director.

Bartle Bogle Hegarty is formalising its senior creative line-up

with the promotion of Bruce Crouch to executive creative director.



Crouch will split the creative direction on individual accounts between

himself, Pat Doherty - in her role as creative director - and Rosie

Arnold and John O’Keeffe, who have been named as group heads.



John Hegarty, the chairman and founder of BBH, is intending to spend the

majority of his time at BBH’s fledgling New York office over the next

year. He will be helping Cindy Gallop and Ty Montague, the president and

the creative director of the New York office respectively, to lead BBH’s

entry in to the US market.



Crouch has already been working in the role informally over the last

year. Hegarty commented: ’This is about us looking at the next five

years for BBH and it formalises the job that Bruce has already been

carrying out in his outstanding management of the department.’



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