Crowe continues feud with Clooney over commercial endorsements

LONDON - Russell Crowe, who was yesterday charged with assault, is continuing his feud with George Clooney over the issue of commercial endorsements, accusing the 'Ocean's 11' star of being a one-dimensional actor who can only play himself in movies.

Crowe was arrested yesterday and charged with assault, which carries a sentence of up to four years in jail, after he allegedly threw a telephone at a night porter in New York hotel just after he had returned from the UK.

The Australian actor, known for his physical outbursts, began the feud in February when he said that Clooney, along with Harrison Ford and Robert de Niro, had broken the "social contract" they had with their audiences, by appearing in ads.

Clooney, who has appeared in ads for Martini, Fiat and Toyota, hit back by mocking Crowe's musical venture, the band 30 Odd Foot Of Grunts.

"I'm glad he set us straight. Harrison, Bob and I were putting a band together called Grunting For 30 Feet, and that would also fall under the heading 'bad use of celebrity'. Thanks for the heads up," Cloooney was quoted as saying.

Now Crowe has hit back in The Sun, saying: "I had a good laugh when Clooney tried to compare doing ads for suits, a car and a drink to what I do as a musician.

"An endorsement is about money. My music is from the heart."

He vowed once more that he would never appear in ads.

"I believe if you take on characters for a living you can't make yourself into an icon in order to sell a pair of shoes," he said.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More