Crusha uses kittens off rathergood.com for TV ad and game

Walsh Trott Chick Smith and Rocket have developed a multimedia campaign for Crusha Milkshakes.

The initiative aims to encourage children aged nine to 13 to try all four Crusha flavours.

The campaign begins on Saturday with a TV execution that features the animated Northern kittens made famous by Joel Veitch and the website rathergood.com.

The ad will be appearing on terrestrial TV, during children's programmes such as SMTV, and satellite, on channels such as Nickelodeon and the Cartoon Network.

The campaign was written by Elaine Jones and art directed by Anna Goodyear.

It was animated by Veitch of Rathergood Productions. The game was created by 3rd Sense. Media planning and buying was by Rocket.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More