CSL hands £15m ad account to TBWA\Manchester

CSL, the sofa specialist, has appointed TBWA\Manchester to handle its £15m advertising account.

CSL: appoints TBWA\Manchester
CSL: appoints TBWA\Manchester

The agency is believed to have won the account after a competitive pitch.

TWBA\Manchester will begin work immediately. The agency's first task will be to create an Easter campaign, which will begin later this month.

The retailer’s previous ad campaign was produced by Equinox TV and directed by CSL’s managing director Jason Tyldesley. The brand did not have a retained ad agency.

Carat handles CSL’s media planning and buying business, after being appointed last year to support the company's nationwide store expansion. Carat won the business after Brilliant Media Leeds was integrated into MediaCom.

Tyldesley said "We were looking for a partner who would really make an impact across all elements of our creative communications. TBWA\Manchester quickly understood how we work and the quality of their creative presentation was outstanding."

CSL has 22 stores nationwide and is planning to open its first store in Scotland soon.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).