CST Advertising and The Gate merge to become CST The Gate

Media Square-owned agencies CST Advertising and The Gate have merged and the new entity will be named CST The Gate.

Media Square: merging CST Advertising and The Gate
Media Square: merging CST Advertising and The Gate

The new agency, which will launch in March, will be overseen by chief executive and chairman of The Gate, Philip Gregory.

It is understood that Media Square believes that aligning its resources under one brand name will lead to cost savings.

The Gate’s managing director Philip Hawkins will remain in the same position.

CST’s founder Dave Trott will be creative director of the agency, along with long-time creative associate Gordon Smith and The Gate's creative director Richard Hayter.

CST’s managing partner and head of planning Steven King will become planning director.

The merger was muted in January last year and followed Media Square's acquisition of CST.

At the time of the muted merger in January 2010, Trott said: "I'm happy running the creative department, but I don't want to run the whole agency. I think we could be the missing piece in Media Square's jigsaw."

There will be no redundancies.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).