Cuervo 'Cuervo Cold' by Albion

Cuervo and the band OK Go have launched an integrated campaign.

Conceived in conjunction with Albion, the partnership will allow fans to be featured in a music video of OK Go performing live in Brazil.

Fans can Tweet and Facebook their avatars into a video of the performance. The gig in Rio de Janeiro will be broadcast online.

The work was created by Nick Darken, and the production company was Mind’s Eye Media.