Cunning plan to test Euro on ad industry was an April 1 hoax

Some of our sharper readers will have worked out that last week’s story on page 3, headlined ’Govt hatches plan to test Euro in ad sector’, was in fact an April fool.

Some of our sharper readers will have worked out that last week’s

story on page 3, headlined ’Govt hatches plan to test Euro in ad

sector’, was in fact an April fool.



Congratulations to those who saw through our little charade, but

commiserations to those who fell for it hook, line and sinker - such as

the executive at Donovan Data Systems who got his assistant to call and

ask permission to use the story, and The Sunday Times correspondent who

rang to inquire, a little tentatively, if the story was accurate. In

fairness to him, however, he did have his suspicions.



For the record, we would like to state that the Government has no plans

to force the Euro on to the unsuspecting advertising community in order

to test its efficacy as a transactional currency.



We would also like to make it clear that the former Trade and Industry

Secretary, Peter Mandelson, has not been drafted in to oversee the

introduction of such a plan. The very idea of it!



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