Cunningham joins Carat in direct role as McKibbin moves to iProspect

Carat has hired MediaCom's Ben Cunningham as the head of direct to replace Brett McKibbin, who is joining its sister company iProspect.

Brett McKibbin: moving to iProspect, while Ben Cunningham will replace his position at Carat
Brett McKibbin: moving to iProspect, while Ben Cunningham will replace his position at Carat

Cunningham, who has also previously worked at Vizeum and Rapp, takes over the running of the 35-strong department and will report to the deputy managing director, Richard Morris.

Morris said: "In Ben, we are pleased we have found someone with an outstanding pedigree, equally adept in direct marketing and digital performance media."

Cunningham added: "My aim is to develop the very best-practice direct solutions for our clients, especially at this exciting time with digital offering greater data-driven opportunities."

McKibbin joins the executive management team at iProspect and will take charge of a new strategy function to ensure the company is using technology and data effectively. He will report to iProspect's managing director, Ben Wood.

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