Cuprinol, the AkzoNobel wood-care brand, has released a ten-second ad to run across TV and online. It shows a garden chair throwing a tantrum and crying, only to be soothed when it receives a coat of paint from the Cuprinol Shades range. The spot, which was created by 18 Feet & Rising and is part of Cuprinol’s "cheer it up" campaign, ends with information about an offer on tester paints. The ad was written and art directed by Anna Carpen, Stephen de Wolf and Behrad Taherparvar. It was directed by Suthon Petchsuwan.