Curb creates "clean" ads for Kia

LONDON - Curb, an agency that focuses on "natural" advertising, has put together a campaign for Kia on street pavements.

Kia... clean ads
Kia... clean ads

The work involves Kia messages and art being spray cleaned into 750 dirty pavement sites across five major UK cities; London, Manchester, Leeds, Bristol and Birmingham.

Each ad is spray cleaned using only natural rainwater and directs pedestrians to a microsite, shapeyoursoul.com.

The executions are being placed in the dirtiest footfall areas in each city and last for two to three weeks before fading.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).