Currency wars meets origami in Alpari FX trading ad campaign

In the left corner is a mean-looking George Washington, the first US president, and on the right is an ancient European warrior complete with shield. Who are you going to back?

Alpari: aiming to capture the excitement of currency pairs trading
Alpari: aiming to capture the excitement of currency pairs trading

The ad for retail FX traders Alpari aims to capture the excitement of currency pairs trading – in other words betting on one currency against another – with the origami-style characters made from US dollar and Euro bank notes. 

Poster and digital ads will appear throughout the City of London, with press ads running across the rest of the year. 

Alpari ad campaign

Brand: Alpari

Client: David Hodge, CEO at Alpari (UK) Ltd

Agency: Atomic London

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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