Currys PC World launches light-hearted 'dating' ads

Currys PC World has created a series of humorous online ads to back its Christmas campaign.

The series of three online ads are part of the "would like to meet" campaign created by 1000heads.

They feature tongue-in-cheek dating scenarios to illustrate how Currys PC World matchmakes customers with the perfect products for their needs.

A 60-second ad launching tomorrow entitled "meet Ruth and her FitBit Flex" was created by Robbie Dale and directed by Will Riddell from 1000heads.

The spot highlights the importance of good chemistry between the customer and the technology they buy.

It follows last week's launch of Currys PC World’s Christmas ad campaign, "we start with you", created by Abbott Mead Vickers BBDO.

Bridget Meiring, the social media marketing manager at Currys PC World, said: "The ‘would like to meet’ series reveals the playful side of the Currys PC World brand, and demonstrates well in a social context that shopping with us is a fun and rewarding experience.

"As we enter the busy Christmas period, these videos are a great way of reminding customers, both old and new, that we have something very special to offer – great tech and great customer service."

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