Currys PC World launches light-hearted 'dating' ads

Currys PC World has created a series of humorous online ads to back its Christmas campaign.

The series of three online ads are part of the "would like to meet" campaign created by 1000heads.

They feature tongue-in-cheek dating scenarios to illustrate how Currys PC World matchmakes customers with the perfect products for their needs.

A 60-second ad launching tomorrow entitled "meet Ruth and her FitBit Flex" was created by Robbie Dale and directed by Will Riddell from 1000heads.

The spot highlights the importance of good chemistry between the customer and the technology they buy.

It follows last week's launch of Currys PC World’s Christmas ad campaign, "we start with you", created by Abbott Mead Vickers BBDO.

Bridget Meiring, the social media marketing manager at Currys PC World, said: "The ‘would like to meet’ series reveals the playful side of the Currys PC World brand, and demonstrates well in a social context that shopping with us is a fun and rewarding experience.

"As we enter the busy Christmas period, these videos are a great way of reminding customers, both old and new, that we have something very special to offer – great tech and great customer service."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published