Currys PC World launches 'perfect match' video ads

Currys PC World has followed up last year's "would like to meet" video ad campaign with another series in which owners are depicted as being in a relationship with their products.

Currys PC World: rolls out Perfect Match campaign
Currys PC World: rolls out Perfect Match campaign

"The perfect match", created and produced by 1000heads, builds on the first video series with new spots that show the owners and products moving in together.

The campaign has been launched on Facebook, with the final video released tomorrow night (23 April) and will be available on Currys PC World’s social media channels.

Bridget Meiring, the social media manager for Currys PC World, said: "The first Would Like to Meet series was a light-hearted expression of our understanding that tech choices are about chemistry.

"The films generated a superb level of engagement from our social communities, and crucially provided our customers the opportunity to reveal to us how they feel about the everyday electronics that make their lives easier.

"The second series uses this customer insight, and a large dash of oddity and humour to further dramatise the joy that the right products bring to our customers’ lives when matched to their individual needs or desires."

The videos were directed by Will Riddell, a videographer at 1000heads and produced by Richard Perry. Both are also responsible for the creative and the script.

Joel Diamond, an account director at 1000heads, said: "The Would Like to Meet series is a great example of how short-form video content can push social conversation and engagement with a brand beyond the usual boundaries and help build a lasting relationship with the audience."

This article was first published on www.campaignlive.co.uk


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