Currys and PC World 'we can help' by M&C Saatchi

M&C Saatchi has created an integrated campaign for Dixons Retail's Currys and PC World with work running across TV, print, digital, in-store, online and CRM.

It is the second phase of M&C Saatchi’s new strategy for Dixons Retail. In July, the chain replaced its Star Wars-themed creative for an animated campaign highlighting the expertise of Currys and PC World staff.