Curvy Wonderbra model quits after being told to lose weight

LONDON - The curvy 30F model who was chosen to front Wonderbra's "real" women ad campaign has quit after being told she needs to lose weight and drop two dress sizes.

After choosing former New Look shop assistant Katie Green for its "real" women campaign Wonderbra suggested that she sign with Premier Model Management, which also has Kelly Brook and Myleene Klass on its books.

The agency told Green that despite being selected for the ads because of her curves the normal size for models was size 8 to 10 and that she needed to lose two stone.

Green said: "It's been very hard for me. They told me that I had to lose weight and be like the other models or I was finished, so I decided to quit. I did not want to sacrifice my health or happiness."

Wonderbra selected Green, who is 5ft10, a healthy size 12 and weighs 10st 5lb, following a nationwide search for "real" women to appear in an ad campaign for its larger bra sizes.

In August Wonderbra unveiled a mosaic of thousands of "real" women photographed during the search to form an overall image of a close-up of Green's bust.

Copy for the poster read: "D-G. Because we're more than a handful." and was intended to capture both the brand's playful tone and the attitudes of the women who took part.

A spokesman for premier Model Management said: "We advised Katie that commercial and lingerie models need to be an average size 10 as is requested by the market sector she wanted to model for.

"This is a healthy size that can be achieved through exercise and good nutrition."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).