BMP DDB has become the first UK agency in 11 years to land a
British Design and Art Direction advertising gold, taking the coveted
pencil for its Doritos sponsorship idents at the awards ceremony in
London last night.
Andy McLeod and Richard Flintham, the copywriter/art director team
responsible for Doritos, had already won a silver in the television
sponsorship credits category for the work. The pair also took a silver
for cinema campaigns with their controversial work for the Ministry of
Sound which urged young people to use their vote.
American agencies walked off with three of the five other TV and cinema
advertising silvers. Goodby Silverstein won with its Hewlett-Packard
’babysitter’ in the TV commercials up to 30 seconds category; FCB San
Francisco took a pencil for its Levi’s ’doctors’ spot, and Wieden and
Kennedy won for its Nike ’good versus evil’ film - both were in the
television commercials up to 60 seconds category.
In the same category, M&C Saatchi took a silver for its Whiskas
’insights’ commercial, while HHCL and Partners walked off with the sole
silver pencil for TV commercials over 60 seconds, which went to the
Blackcurrant Tango ’St George’ spot which has already won the gold award
at the British Television Advertising Awards and has been voted
Campaign’s Ad of the Year.
Leo Burnett won the sole poster silver for its Mercedes ’lottery balls’
ad. The agency’s ’skidmarks’ press ad for the same client also took a
silver in the consumer magazines (colour) category. This success, coming
after ’skidmarks’ cleaned up at this year’s Campaign Press Awards, makes
it all the more painful that Burnetts has been forced to resign the
account because of client conflict overseas.
Saatchi and Saatchi was awarded the campaign silver pencil in consumer
magazines for its Club 18-30 ’flying colours’ work. In a successful
night for the agency, Saatchis also took a silver in the public service
and charities category with its Army radio campaign, a silver in the
mixed media direct marketing campaign category for the same client, and
Alexandra Taylor and Nik Studzinski won silvers for art direction, again
for the Army.
McCann-Erickson took the remaining major advertising silver, its Sega
’virtua cop’ ad winning in radio (40 seconds and over). Once again,
there was no silver awarded for copywriting.
D&AD ADVERTISING AND ADVERTISING CRAFT GOLDS 1986-96
BMP DDB’s gold for the Doritos TV sponsorship idents is the first one
won for advertising by a British agency for 11 years. The full list of
advertising and advertising craft gold-winners over the past 11 years is
shown below (UK, unless stated).
Year Winner Discipline Ad
1996 Tony Kaye direction Volvo ’twister’
1995 n/a n/a n/a
1994 n/a n/a n/a
1993 Alex Proyas direction Black Star (US)
Larry Shiu, advertising Anti-drink drive
Francis Wee (Hong Kong)
1992 n/a n/a n/a
1991 n/a n/a n/a
1990 Roger Woodburn direction Carling Black Label
1989 n/a n/a n/a
1988 Leslie Dektor direction Campaign for a
Drug-Free America (US)
1987 n/a n/a n/a
1986 Yellowhammer advertising Lynx ’anti-fur’