The D&AD jury in the interactive media categories proved
surprisingly generous in the competition’s inaugural year, as it awarded
The American-based Duffy Design production company picked up a silver
pencil for the Tidy Cat cat litter site on behalf of its client, Ralston
The jury also gave a silver pencil to D&AD’s own Website, conceived by a
team led by Richard Mellor (one of the judges) at Hyperinteractive.
The third silver pencil was awarded in the interactive kiosk
It went to Levi Europe’s in-store kiosk, which was designed by a team
from the Antirom production company.
The category received some 140 entries in this, its first year. The
three silvers were awarded from nine nominations, among what Mellor
described as a standard of entries that proved new media had grown up.